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Analytics & insights

Every metric that matters, in one dashboard.

Messages, revenue, broadcast funnels, agent performance and AI containment — live, with CSV export.

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Know what's working

Every metric that matters, in one dashboard.

Messages, revenue, broadcast performance and AI containment — live, with period-over-period deltas and one-click CSV export. No spreadsheets, no guesswork.

WatAgent · Analytics↓ Export CSV
Total contacts
1,482
in your audience
AI resolution
67%
handled by AI
First response
42s
median reply
WA revenue
$42.1k
cart + CTWA
Online agents
2
● online now
◯ Messages sent ● Live
53 messages
45 received3 conversations67% AI-resolved
Outbound delivery
✓ Sent left WatAgent53 · 100%
✓✓ Delivered reached device53 · 100%
✓✓ Read blue ticks30 · 57%
38,402
messages this month · ▲ 18%
Sent vs received
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Sent 21.4kReceived 17.0kPeak Sat 8–10pmAvg 1,280 / day
$42,180
WhatsApp-attributed revenue · ▲ 24%
Per week
W1
W2
W3
W4
Cart recovery $24kCampaigns $12kCTWA ads $6.1kAOV $86
Sent4,820 · 100%
Delivered96.7%
Read81.2%
Replied25.9%
72%
Containment is climbing.
AI handled — 72%
Agent — 23%
Unresolved — 5%
Performance overview

Trends across any period, at any grain.

Messages, conversations, broadcasts and revenue plotted hourly, daily, weekly or monthly — spot the spike, zoom into the hour, and see what caused it.

Analytics · Performance overviewMessages · Conversations · Broadcasts · Revenue
Trends across the selected periodMonthly ▾
FebMarAprMayJunJul
Sent · 12,480 Received · 9,214Hourly · Daily · Weekly · Monthly ✓
Conversations

Inbound vs outbound — and your busiest hours.

See the balance of traffic — what you send versus what customers start — and the exact windows they message most, so you can staff the peak and schedule broadcasts when people actually read them. Switch the direction view to delivery status to spot failures early.

Message DirectionDirection ▾
8,412total messages
Sent5,10261%
Received3,31039%
Most Active HoursBy time ▾
11212–3 AM
643–6
3406–9
7219–12
96812–3 PMNOW
8043–6
6126–9
2869–12
Automation & campaigns

Flow executions and the broadcast funnel, side by side.

Watch automations work in real time — successful, failed, AI-handled and trigger-only executions, filterable by outcome — next to the four-step delivery funnel for every broadcast. When something fails, you see it the hour it happens, not in next month's report.

Flow PerformanceAll outcomes ▾ · Hourly ▾
Successful Failed AI Triggers
00:00
03:00
06:00
09:00
12:00
15:00
18:00
21:00
128 triggered121 successful4 AI3 failed
Broadcast FunnelAll broadcasts ▾
1Sent4,820
2Delivered4,661
3Read3,914
4Replied1,248
Team & customers

Agent performance and how your contact base grows.

Response time, workload, SLA and CSAT per agent — sortable by any column — beside customer analytics tracking new contacts and conversations, inbound and outbound.

  • Per-agent scorecards

    Response, chats, SLA and rating — sorted by chats, response, SLA or rating.

  • Customer growth curves

    New contacts and conversations plotted hourly to monthly.

  • One-click CSV export

    Every table and chart exports for your own reporting.

Agent PerformanceSort: Chats ▾
AgentResponseChatsSLARating
MS Maya S.28s21299%4.9
LP Lucas P.41s18697%4.8
SK Sofia K.52s15895%4.7
DR Daniel R.64s13193%4.6
Analytics FAQ

Questions, answered.

What does the dashboard track?

Messages, conversations, broadcasts and revenue trends; message direction and delivery status; most-active hours; flow executions; the broadcast funnel; agent performance; and customer growth — all live.

Can I change the time grain?

Yes — every chart switches between hourly, daily, weekly and monthly, so you can zoom from a quarter's trend into a single hour's spike.

How is WhatsApp revenue attributed?

Orders are matched to the conversation, cart-recovery message or ad click that produced them, so the revenue chart reflects what WhatsApp actually earned.

What agent metrics are measured?

Response time, chat volume, SLA attainment and customer rating (CSAT) per agent — sortable by any column to spot coaching opportunities.

Can I export the data?

Yes — one-click CSV export on every report, so the numbers flow into your own spreadsheets and BI tools.

Where does the data live?

On your own server. WatAgent is self-hosted, so analytics never pass through a third party.

Take this feature with you
Download the one-page overview (PDF) to share with your team.
Download one-pager

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